In the search to find great CBD there a plethora of obstacles in the way. Among some of the largest is getting through the fancy marketing and confusing strategies of major CBD suppliers. If you're using Facebook and frequently search for CBD products or information, you may have seen ads for White Label CBD. Here's what you need to know.
White Label Marketing
White labeling means that a company has rebranded another company's product or service in order to offer it to their customers as their own. Through this process, the company white labeling a product can provide their audience with a new product or service without needing to reinvent the wheel themselves.
CBD extractors and manufacturers and usurping the branding and distribution process in favor of simply creating one kind of product and allowing other brands to use it with their own labels. White labeling is a legal protocol that allows one product or service to be sold and rebranded under another company's brand.
White labeling means that more brands than ever are able to dive into the CBD market. However, the concern is that some of them aren't going to go through the trouble to provide lab results or customer support that a complex subject like CBD might require.
What is White Labeling vs private labeling?
The first difference clearly lies in its definition. In white-label branding, the product is distributed by the manufacturer to many suppliers who then resell the product under their own brand. On the other hand, a private label brand is a product produced for exclusive sale by a specific retailer.
What separates these two is the kind of support one has for their business.
As a consumer one should look for at least three things in a CBD product and business:
THC percentage: We're talking about CBD products here, right? laIn order to qualify as a legal hemp product, CBD oil must contain less than 0.03% THC. Look for CBD oil certified to have low levels of, or zero, THC in them. Many reputable sellers do offer products that have absolutely no THC in them at all
Lab Reports: Having the CBD tested in a third-party accredited laboratory is the only way to ensure the safety, quality, and potency of the product.
CBD Extraction Process: Most edible products are made with simple procedures that are easy to understand. However, ask many people about CBD and they won't have the slightest idea where it comes from or how it's made. Getting CBD oil from hemp is a complicated process. The cheapest and easiest ways to extract CBD oil from hemp commonly involve harsh solvents that can leave chemical residue in the CBD oil.
The best, and most reliable extraction method uses carbon dioxide (CO2) under high pressure and extremely low temperatures to pull out as much CBD as possible without introducing contaminants. Once the CO2 is no longer under intense pressure, it simply evaporates, leaving virtually no trace of extraction on the CBD oil.
If you can figure out these three things, then you've got yourself a solid CBD product. Though there's a lot more involved in the process these are the best ways to quickly tell if a white-labeled company has the right intentions. With the CBD boom taking off right now, we have to have scrutiny as consumers.